Friday, July 16, 2010

Reasons for setting up a foreign subsidiary

The general reason is that multinational firms possess something leading (e.g., a famous brand, a cool design, a secret recipe, a technology can boost productivity, etc.), and they want to exploit this proprietary advantage in international markets. Enrich it

The purpose of setting up foreign subsidiaries vary across different industries, e.g., Auto, Consumer Electronics.

Vertical vs. horizontal
Greenfield vs. M&A
R&D vs. Production

Offshoring/Outsourcing
ODM (Original Design Manufacturer)
Contract/Sub Contract manufacturing
OEM (Original Equipment Manufacturer)
EMS (Electronic Manufacturing Services) or ECM Contract

Order by the ability to invent new variety by manufacturer
ODM > EMS > OEM > Sub Contract

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